Brief: Alzheimer's Society needs a fresh earned media campaign for World Alzheimer's Month (September) to amplify their "It will take a society to beat dementia" message, targeting everyone from people currently affected by dementia through to those aged 25+ worried about their future. With a £20k budget, the campaign should communicate the scale of the UK's dementia crisis, showcase the charity's impact through people's stories, and drive website traffic across all these audiences.
